Inside Our Process: From Discovery to First Draft

Discovery Isn't a Formality

Every project starts with a discovery phase, but we've noticed it's often treated as a box to check before "the real work" begins. We treat it as the real work. The questions we ask in week one shape every decision that follows.

Our Four-Step Kickoff

• Stakeholder interviews: Understanding goals beyond the brief itself.

• Competitive audit: Mapping the visual landscape the brand will live in.

• Mood exploration: Loose, low-fidelity direction boards to test tone.

• Alignment workshop: A single session to agree on direction before any pixels are pushed.

Skipping any of these steps saves a week upfront and costs three weeks in revisions later.